Pricey celebrity events mix sex, big game
By Michael McCarthy, USA TODAY
DETROIT — Leave it to the sex merchants to exploit the spotlight surrounding Super Bowl XL. The days leading up to the big game saw a profusion of promotions ranging from the cheesy to the sleazy.
The Lingerie Bowl pushed its pay-per-view event featuring skimpily dressed female footballers engaged in the "Ultimate Catfight" — as well one-time Super Bowl hero William "The Refrigerator" Perry lumbering onto the field in women's uniform. Porn queen Jenna Jameson threw her first Super Bowl party Friday night. Men's magazines Playboy, Penthouse, Maxim and FHM cashed in by throwing celebrity parties.
But author Shannon O'Toole said these events "demeaned" female football fans, who now make up 43% of the NFL fan base. "Women football fans watch football for the game. They respect the players," said O'Toole, author of the new book Wedded to the Game: The Real Lives of NFL Women.
Woe to the guys who fire up the Lingerie Bowl next to some of the real female football fans O'Toole interviewed for her book. "They would not sit there and watch that," noted O'Toole, who's married to former NFL player turned coach John Morton.